Does A Company Need A Logo?

You need permission to use a logo unless it is for editorial or information purposes, such as when a logo is used in a written article or being used as part of a comparative product statement.

Other than these two instances, you should never assume you can use a trademarked logo..

No, you don’t NEED a logo, but deciding whether or not you WANT a logo for brand is an important choice to make. To determine if your company would benefit from a logo, ask yourself these questions: What is my company’s advertising goals?

A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision. It’s a big part of your brand identity (what people will see). A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty.

Does a logo really matter?

First impressions matter, which makes your logo an absolutely critical part of your brand. If your logo is simply “good enough,” it really isn’t. A great logo sets you apart, it’s more memorable, and it’s more likely to help your business gain a real following.