Quick Answer: What Format Should A Logo Be For A Client?

What file type should a logo be?

If you want to upload a logo to your website, use the following file formats: gif, png or jpeg (usually shortened to jpg).

Your advertising agency may already have prepared a folder for you with your logo saved in various Web-enabled formats.

If not, then you will need image processing software, such as Photoshop..

Everyone should be able to recognize it and understand what it means. Bad logos are often too bright, too loud, or too confusing. They simply don’t make sense and don’t fit with the quality of the brand. The biggest mistake I see is over-complication and merging ideas together that just don’t fit.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. … A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

Resize your Logo Summary:Right-click your logo file.Select Open with.Click Paint.Click Resize.Make sure “Maintain aspect ratio” is checked.Click Type in new numbers next to “Horizontal” or “Vertical”.Click Ok.

Logo sizes for your website Once your design (PNG, transparent background) is ready, you need to upload it to your website. For the most part, 250 px (width) x 100 px (height) are the optimal logo dimensions for a web page. If, however, you need to customize your logo size, we know how to do it!

How do you present a final logo to a client?

Here Are Some Key Tips To Present Your Logo Design To The Clients For ApprovalTalk About The Features. When approaching a client over your logo design do not ask what do you think about it. … Refer To The Goals. … Get A Clear Brief. … Present The Logo In Practical Situations. … Use Right Mockups. … Use Slides. … Stay Calm.

What is the most recognized logo in the world?

According to the survey, the simple ‘apple’ icon is the most recognizable logo in the US, followed by the golden arches of McDonald’s and the familiar typography of Coca Cola. Nike, Starbucks and Google also made the top 10, with Facebook, Adidas, Amazon and YouTube rounding out the list.

How can I make my logo smaller?

How to Resize LogosRight-click your logo file on your hard drive. … Click the “Image” button at the top of your software and select “Resize.” This action opens a dialog window in Paint.Check the box labeled “Maintain aspect ratio.” This avoids distortion when you resize the image. … Click the “Paint” button at the top-left corner.

How do you sell a logo to a client?

Here Are Some Useful Tips To Convince The Logo Design ClientsTake Your Best Sketches Only. This is a crucial tip. … Discuss The Design. If you are taking a finished logo design to the client, be prepared for a discussion. … Display The Design In Decent Way. … Display Different Versions. … Sell Your Idea.

72 DPIWhat DPI should your logo be? This is not always necessary when using an image online, but most will tell you that 72 DPI is the best.

Top 10 Logo Design Tips & Tricks:A picture paints a thousand words.Use empty space to keep your logo design clean.Use shapes to think inside the box.Imagine your logo in situ.Color is key for good design.Be literal with your logo.Be authoritative with your logo.Create visual salience with a pop of color.More items…•

What are the 4 types of logos?

Lettermark. A lettermark logo is typography based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram. … Wordmark. As you may have guessed, wordmarks are typography based and usually focus on the name of the business or brand. … Brandmark. … Combination Mark.

Hi-res images are at least 300 pixels per inch (ppi). This resolution makes for good print quality, and is pretty much a requirement for anything that you want hard copies of, especially to represent your brand or other important printed materials.

How do I present my design to a client?

When you’re presenting, tell the story about how your design came to be. Walk through each section of the design and explain your rationale. Talk about the design, its benefits, and how it solves the project goals (but avoid explaining what they can obviously see right in front of them).